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“Copies of the South Philly Review are blowing all over the street.”
“Bundles of your paper are still sitting on the corner,”
“I have not received a copy of the South Philly Review in three weeks.”
Loyal readers of the South Philly Review, we have heard your complaints loud and clear. Being longstanding business member of the community —68 years and counting — we take great pride in keeping the local streets and sidewalks clear of debris. Starting two weeks from today, April 2 to be exact, Donnelly Distribution will start delivering the South Philly Review in their “red, white and blue” bags. To avoid any confusion, each one will have a sticker labeled “LOOK FOR THE SOUTH PHILLY REVIEW INSIDE.”
Mayoral candidate and South Philly native Jim Kenney supports the upcoming changes.
“I’ve always enjoyed reading the South Philly Review. It’s a neighborhood institution, and I support their efforts to be more environmentally friendly and litter conscious,” he said.
Teaming up in an effort to keep the community cleaner is an issue the South Philly Review has taken great pride in, and earned national accolades for as a result. Back in 2012, the Local Media Association awarded southphillyreview.com with second-place honors (among all daily and non-daily publications) as a result of participating in the previous year’s UnLitter Us campaign. Review staff members also were involved in its planning and execution of the South Philadelphia-wide initiative.
The idea for the delivery method is the result of a recent meeting with Pennsauken, N.J.-based Donnelly Distribution. Richard Donnelly started the business out of his brother’s garage in 1976 with one customer — delivering 30,000 grocery store circulars. The company has since transformed into one of the area’s largest distribution companies, reaching nearly 900,000 homes on a weekly basis.
Another big change that should satisfy those callers who have been complaining “I haven’t seen a copy of the South Philly Review in three weeks” is the weekly circulation will be jumping from 57,000 to 76,000, and will cover all of South Philly from South Street down to Pattison Avenue, from river to river.
Will the phones still be ringing every Thursday morning? Absolutely. Will some of those calls be complaints? Probably. But in the long-term, our hope is that this community-friendly initiative will turn many of those Thursday morning frustrations into joyful “thanks” for delivering the news to the right place at the right time.
Like before, if there is an issue with your issue, do not hesitate to call.
Contact Editor Bill Gelman at bgelman@southphillyreview.com or ext. 121.
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