ZipRealty CEO Lanny Baker: An unbiased ratings and reviews system will improve your business

We listened to real estate buyers and homeowners two years ago when they told us that they were unsure — even skeptical — about the real estate agents they encountered online. The overwhelming feedback we received was, “How do we know the agents we see online are any good? I don’t trust what I see. Yelp! is the gold standard for ratings and reviews, and we wish there was a similar tool for real estate agents.”