Why do agents and brokers choose to syndicate listings?

Despite all the controversy around syndication, every day brokers and agents choose to send their listings to Zillow, Trulia, realtor.com and other third-party portals for two main reasons: to satisfy sellers and to generate leads. That’s according to the 93 brokers, 169 agents and 11 other industry pros who took Inman’s online survey that ran from March 31 to April …""