With a 30-second Super Bowl spot costing around $4 million for air time alone, Digiday’s Jack Marshall wonders what else might a marketing maven seeking to build brand might do with that money. A few of his “Super Bowl alternatives:” …
With a 30-second Super Bowl spot costing around $4 million for air time alone, Digiday’s Jack Marshall wonders what else might a marketing maven seeking to build brand might do with that money. A few of his “Super Bowl alternatives:” …
