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How many different types of cannolis are there to choose from at the Girard Estate-based Potito’s Bakery, 1614 W. Ritner St.? Hint: Use the picture of co-owner/baker Matty Benigno as a guide. The simpler days of chocolate, vanilla or ricotta, in which the decision did not seem that difficult, are history. The business, which has been the recipient of a number of South Philly Review Readers’ Choice honors for best cannoli, is taking the concept to a whole new level with 20 different flavors to choice from. With Tuesday being National Cannoli Day — yes, even pastries have their day on the foodie calendar — Potito’s customers got one free medium selection of their choosing. Glossy images of the different flavors — red velvet, peach, passion fruit, pignoli, peanut butter, cookies and cream, pistachio, amaretto and tiramisu — are now hanging on the walls. The immediate reaction may be: “Can they really do that with a cannoli?” Well, with a name of Casa Di Cannoli — House of Cannoli — the answer is a resounding “yes!”
“It’s a line extension of our most popular item,” Benigno said.
The offerings also are available at all six locations, including Center City, North Wildwood and Wildwood Crest. The late Carmen Potito — father-in-law to Benigno and father to Cristina Benigno (formerly Potito) opened the business 30 years ago. These days, the original location continues to holds its own on the highly competitive South Philly bakery scene.
For those who missed out, mark June 16 down on that 2016 advance planner, as the free medium cannoli promotion will now be a yearly tradition.
Contact Editor Bill Gelman at [email protected] or ext. 121.
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